Sony has unveiled the latest addition to its Alpha lineup of cameras, with the Sony Alpha 7 IV promising groundbreaking features at an affordable price point for photographers and videographers in particular, and the new full-frame camera sets its sights on what Sony calls “hybrid capture”: the people for whom video capture isn't important. It is less important than still images.

So, there's a new full-frame Exmor R Cmos of 33MP, paired with the A1's Bionz XR processor. There's the same focusing system as on the A1 too, with up to 10fps, and support for up to 7K video.

Sony Alpha 7 IV camera features

The 33MP sensor supports ISO from 50 to 204800, with 15 degrees of dynamic range. It is capable of continuous shooting at up to 10fps with high-speed autofocus, in both mechanical and electronic shutter modes. There is support for 10-bit HEIF and 10-bit 4:2:2 capture.

5-axis optical stabilization is also standard for what Sony says about the 5.5 shutter speed feature. As for burst mode, thanks to support for a new CFexpress Type A card in one of the Alpha 7 IV slots (the others only support UHS-II SDXC / SDHC cards), the camera can capture up to 828 uncompressed RAW and JPEG images continuously.

That's 8 times the old camera, and the number goes up even more if you're shooting zip files.

There are 759 “phase” AF points, covering 94⁒ of the frame. Real-time tracking and real-time eye AF are both supported, the latter working with humans, animals, and birds. The system can also handle up to an f/22 aperture, when the Alpha 7 IV is used with a “super-telephoto” lens.

Video shooting on Sony Alpha 7 IV

For video, there is support for 7K or 4K 60p capture. Both use a full pixel readout without aggregation. There's support for digital audio traversal, as well as real-time tracking, and real-time eye AF for video.

With E-mount lenses, there's an AF assist and a new focus map to help visualize depth of field (portraits). It basically shapes the preview in color, to show exactly what will be in focus and what will be blurred.